(Tentative) List Of Panels for 2007 SEAs
2007 SEA PANELS AND WORKSHOPS
(Rough Draft as of May 2006)
Friday, January 26th, 2007
Noon to 1:45- How To Get A Record Deal or A Production Deal
This is by far the #1 question everyone wants answered in this industry. This panel will address what labels look for (both indie and major) and what every artist should do to stand out and get noticed by record labels. We will discuss the many different types of deals and the pros and cons of each. In addition to what a label looks for in an artist, we will cover what an artist should look for in a label--all labels are NOT created equal. Panelists will be available to accept demos from artists at this panel, but you will also learn from this panel why a demo is not enough.
Noon to 1:45 – Royalty Workshop (for signed artists and working producers)
A complete explanation of how the royalty process works for signed artists. We will cover when and how artists get paid by record labels. We will also discuss how and when producers get paid for their tracks, and what an appearance on another artist’s record means. Are their ways to get paid outside of the record label?
2:00 to 3:45- Making An Impact: Building A Tremendous Buzz
Nothing in this industry moves without some hype or some degree of buzz behind it. We will discuss what a buzz can do for your career, your company, or your CD. Our focus will be on offering step by step instruction on how to build a strong buzz in the music industry and how to keep it. Whether you are an artist, a producer, a DJ, a company, or just a person trying to work in this business, it is imperative that you have a buzz surrounding you.
2:00 to 3:45- How To Lose $1 Million Dollars: Top 10 Mistakes in The Music Industry
Learning what NOT to do can be just as important as learning what to do. We will have a bunch of brave souls explain where they went wrong in their careers and what they could have done better. They offer up this truthful slice of reality so that you will not repeat their mistakes.
4:00 to 6:00- The New Mecca: DVDs in Urban Music
From the new DVD Magazines to labels and artists putting their behind-the-scenes footage on DVDs, our industry has quickly figured out the value of making a profit in DVD sales. We will discuss how to shoot one, market and promote it, and find a distributor--using real life examples from folks who have done it successfully.
4:00 to 6:00- The Digital Frontier
Using the internet to promote your music or to sell downloads and CDs makes sense in today’s economy. The Internet has leveled the playing field for artists allowing them direct access to the fans. Join us to hear how others have used MySpace, websites, internet radio, and digital downloads to build or further their careers.
Saturday, January 27th, 2007
12:00 to 1:45- Indie Labels: Put Out Your Own CD or Start Your Own Indie Label With the importance of independent music, indie releases, and a do-for-self attitude in the music business today, we will explore how to put out a CD. From pressing and distribution to marketing and promotion, an indie release can mean the difference between $8 a CD or 80 cents a CD for the artist signed to a major label. The bulk of the successful artists in music today started out as artists putting out their own CD or signed to an indie label.
12:00 to 1:45- The Importance Of Mixed Tapes And CDs
Mixed tapes and CDs are as important today as they ever were. We will explore how to make an outstanding mixed CD, as well as marketing and promoting it. A panel of mixed tape experts will discuss how they have funded, found sponsors, secured artists, and not pissed of the record labels with their series of mixed CDs. Once and for all, are they illegal?
2:00 to 3:45- Radio: How To Get Your Record Played On The Radio
The most common question in the music industry is answered here by program directors, DJs, label folks, and artists. Covering every perspective of the process, we will discuss how to build a buzz at street level and then graduate to getting radio play. We will discuss the steps, the etiquette, and what NOT to do when you want radio play. We will also talk about the importance of the commercial quality of your single.
4:00 to 5:45 The Producer’s Lab
The best way to learn is from those who are successful in their craft. Join us for a frank discussion with the top producers in urban music as we discuss sampling, producing vs beat making, shopping beats, getting paid publishing and royalties, contracts, etc. This is for anyone who wants to produce or is already making a living as a producer.
4:00 to 5:45 Business Etiquette
One of the challenges we face in Hip Hop is not knowing how to run our businesses properly, and not knowing how to professionally approach companies, radio stations, record labels, and clients. We will discuss skills you can acquire to help you make more money and do better business in the music industry. This panel is for anyone who wants to learn how to be more organized, and interact with others more effectively so you aren’t inadvertently leaving money on the table in your various dealings, or burning bridges that negatively impact your career.
6:00 to 7:30- Serato Scratch Workshop
Join the folks from Serato Scratch Live for a live demonstration and a workshop of tricks you can do. You will have the opportunity to purchase Serato Scratch Live here!
(Rough Draft as of May 2006)
Friday, January 26th, 2007
Noon to 1:45- How To Get A Record Deal or A Production Deal
This is by far the #1 question everyone wants answered in this industry. This panel will address what labels look for (both indie and major) and what every artist should do to stand out and get noticed by record labels. We will discuss the many different types of deals and the pros and cons of each. In addition to what a label looks for in an artist, we will cover what an artist should look for in a label--all labels are NOT created equal. Panelists will be available to accept demos from artists at this panel, but you will also learn from this panel why a demo is not enough.
Noon to 1:45 – Royalty Workshop (for signed artists and working producers)
A complete explanation of how the royalty process works for signed artists. We will cover when and how artists get paid by record labels. We will also discuss how and when producers get paid for their tracks, and what an appearance on another artist’s record means. Are their ways to get paid outside of the record label?
2:00 to 3:45- Making An Impact: Building A Tremendous Buzz
Nothing in this industry moves without some hype or some degree of buzz behind it. We will discuss what a buzz can do for your career, your company, or your CD. Our focus will be on offering step by step instruction on how to build a strong buzz in the music industry and how to keep it. Whether you are an artist, a producer, a DJ, a company, or just a person trying to work in this business, it is imperative that you have a buzz surrounding you.
2:00 to 3:45- How To Lose $1 Million Dollars: Top 10 Mistakes in The Music Industry
Learning what NOT to do can be just as important as learning what to do. We will have a bunch of brave souls explain where they went wrong in their careers and what they could have done better. They offer up this truthful slice of reality so that you will not repeat their mistakes.
4:00 to 6:00- The New Mecca: DVDs in Urban Music
From the new DVD Magazines to labels and artists putting their behind-the-scenes footage on DVDs, our industry has quickly figured out the value of making a profit in DVD sales. We will discuss how to shoot one, market and promote it, and find a distributor--using real life examples from folks who have done it successfully.
4:00 to 6:00- The Digital Frontier
Using the internet to promote your music or to sell downloads and CDs makes sense in today’s economy. The Internet has leveled the playing field for artists allowing them direct access to the fans. Join us to hear how others have used MySpace, websites, internet radio, and digital downloads to build or further their careers.
Saturday, January 27th, 2007
12:00 to 1:45- Indie Labels: Put Out Your Own CD or Start Your Own Indie Label With the importance of independent music, indie releases, and a do-for-self attitude in the music business today, we will explore how to put out a CD. From pressing and distribution to marketing and promotion, an indie release can mean the difference between $8 a CD or 80 cents a CD for the artist signed to a major label. The bulk of the successful artists in music today started out as artists putting out their own CD or signed to an indie label.
12:00 to 1:45- The Importance Of Mixed Tapes And CDs
Mixed tapes and CDs are as important today as they ever were. We will explore how to make an outstanding mixed CD, as well as marketing and promoting it. A panel of mixed tape experts will discuss how they have funded, found sponsors, secured artists, and not pissed of the record labels with their series of mixed CDs. Once and for all, are they illegal?
2:00 to 3:45- Radio: How To Get Your Record Played On The Radio
The most common question in the music industry is answered here by program directors, DJs, label folks, and artists. Covering every perspective of the process, we will discuss how to build a buzz at street level and then graduate to getting radio play. We will discuss the steps, the etiquette, and what NOT to do when you want radio play. We will also talk about the importance of the commercial quality of your single.
4:00 to 5:45 The Producer’s Lab
The best way to learn is from those who are successful in their craft. Join us for a frank discussion with the top producers in urban music as we discuss sampling, producing vs beat making, shopping beats, getting paid publishing and royalties, contracts, etc. This is for anyone who wants to produce or is already making a living as a producer.
4:00 to 5:45 Business Etiquette
One of the challenges we face in Hip Hop is not knowing how to run our businesses properly, and not knowing how to professionally approach companies, radio stations, record labels, and clients. We will discuss skills you can acquire to help you make more money and do better business in the music industry. This panel is for anyone who wants to learn how to be more organized, and interact with others more effectively so you aren’t inadvertently leaving money on the table in your various dealings, or burning bridges that negatively impact your career.
6:00 to 7:30- Serato Scratch Workshop
Join the folks from Serato Scratch Live for a live demonstration and a workshop of tricks you can do. You will have the opportunity to purchase Serato Scratch Live here!
posted by Ricky Ross | 2:58 PM
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